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Why we're getting behind Danielle King and London 2012.

We are delighted to announce that we are now supporting local cyclist Danielle King as she attempts to qualify for the London 2012 Olympic Games.

Following the appointment of BMW Group as the Official Automotive Partner of the 2012 Games, BMW is now actively supporting British athletes, such as Ellie Simmonds and Louis Smith, via the BMW London 2012 Performance Team. Meanwhile, in line with the Performance Team initiative, BMW dealers like us will be working with local athletes, supporting their endeavours to qualify for Team GB or ParalympicsGB.

Southampton born Dani is 20 years old and, having recently won a team gold medal at the 2011 World Cycling Championships, she now has her sights set on the London 2012 Olympic Games.

"I'm really grateful to Snows and BMW for their support", said Dani. "It's tough trying to qualify for a place at the Olympic Games and it's a big help knowing that they are behind us, helping to raise funds and awareness. It's also fantastic having a brand new BMW X1 from now until the end of the 2012 Games. There's a lot of travelling to heats, competitions and promotional events so it's great being able to arrive there in style."

Mark Trapani, Managing Director at Snows, says: "This is a once in a lifetime opportunity to get really involved with the 2012 Games. Our staff and customers are keen to support London 2012 so we're really happy to be backing Dani King."

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